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At RIFTWAVE TECH (SMC-PRIVATE) LIMITED, we believe that every great game and app deserves a global stage. We are a full-cycle publishing and technology company providing end-to-end solutions in game publishing, app publishing, marketing, monetization, and user acquisition.
Our vision is to empower developers, studios, and creators by handling the complex parts of publishing—so they can focus on building great experiences while we take care of growth, visibility, and revenue optimization.
Whether you are an indie developer with a single project or a large-scale studio with multiple titles, our tailored strategies and hands-on support ensure that your product achieves its maximum potential.
We help developers distribute their games and apps globally across all leading platforms:
Platform | What We Do |
Google Play Store (Android) | Optimized publishing, advanced ASO strategies, ad monetization, and UA campaigns. |
Apple App Store (iOS) | Premium store optimization, monetization integration, and scaling strategies for iOS audience. |
Amazon Appstore | Unlock additional reach beyond Google Play with targeted publishing and monetization setup. |
Huawei AppGallery | Access millions of Huawei users with customized publishing and acquisition strategies. |
Full Monetization Support – Ads (rewarded video, interstitials, banners), IAPs, and subscription setup.
ASO Optimization – Titles, keywords, icons, screenshots, videos, and A/B testing for higher organic installs.
User Acquisition (UA) – Campaign management across Google Ads, Meta Ads, TikTok Ads, Unity Ads, etc., with CPI, CPA, and ROAS optimization.
Live Operations – Updates, events, engagement strategies, and retention analysis.
Data-Driven Insights – Performance analytics to guide scaling and revenue decisions.
At RIFTWAVE TECH (SMC-PRIVATE) LIMITED, we offer flexible publishing models to suit different types of developers—from indie creators to large studios. Our goal is to maximize visibility, monetization, and user growth, while providing support based on the developer’s preferences and control.
Model | Description | Example |
01 – Game Publishing (Self-Publishing) | Developers transfer their game to RIFTWAVE TECH’s official publishing accounts (Google Play Store, Apple App Store, Amazon, Huawei). We manage everything: publishing, monetization setup, User Acquisition (UA) campaigns, App Store Optimization (ASO), and live operations. | A hypercasual game is submitted by an indie developer. After evaluation, we publish it under our Play Store account, manage ads and IAP monetization, run UA campaigns, and update the game regularly. |
02 – Publishing Partnership | Developers transfer the game to our publishing accounts, but we work under a revenue-sharing agreement. We provide monetization, ASO, and UA services using our data-driven strategies and marketing tools. | A studio with high-retention games submits their title. We agree on a revenue split, publish it on our accounts, and invest in targeted marketing campaigns to scale installs and engagement. |
03 – Developer Account Publishing (Service Partnership) | Developers retain their own Play Store/App Store accounts. RIFTWAVE TECH acts as a service provider, helping with monetization setup, ASO strategy, and UA campaign management. Developers maintain full ownership and control. | A developer wants to keep account ownership but lacks UA or monetization expertise. We design ASO, optimize ad networks, run paid campaigns, and provide performance analytics—all while the developer controls the account. |
Cross-Platform Monetization – We optimize monetization for both iOS and Android platforms, ensuring maximum revenue potential.
Real-Time Analytics & Reporting – Track ad performance, IAP conversions, and user behavior with our internal dashboards.
Game-Specific Strategy – Services are customized based on game genre, target audience, and monetization potential.
Continuous Optimization – Our teams constantly monitor campaigns, ASO performance, and revenue metrics to improve results over time.
RIFTWAVE TECH (SMC-PRIVATE) LIMITED provides a suite of support services designed to help developers maximize game quality, engagement, and revenue. These services complement our core publishing, ASO, and UA solutions.
Service | Description | Example / Outcome |
Game Design Feedback & Consultation | Expert evaluation of game mechanics, user experience, and monetization design. Recommendations for improving retention, engagement, and profitability. | Example: Improved level difficulty and reward systems for a hypercasual game, increasing D7 retention by 18%. |
Market Research & Genre Validation | Analysis of market trends, audience behavior, competitor benchmarking, and genre potential to guide game strategy. | Example: Validated a puzzle game’s market demand, helping the studio prioritize feature development and ad strategies. |
Creative Asset Production | Production of high-quality assets including icons, screenshots, video previews, and promotional banners for app stores and ad campaigns. | Example: Developed a compelling video ad for a casual game, increasing CTR by 25% on Meta Ads. |
Data Analytics & Retention Analysis | In-depth analysis of user data, session length, churn, and retention metrics to inform strategy and monetization decisions. | Example: Identified user drop-off points in a racing game, allowing tweaks that improved D1 retention from 32% to 42%. |
Live Ops Management | Planning and execution of in-game events, seasonal content, updates, and player engagement campaigns. | Example: Organized a themed event for a simulation game, boosting in-app purchases by 22% over two weeks. |
RIFTWAVE TECH (SMC-PRIVATE) LIMITED is not just a publisher—we are growth partners committed to your game’s success.
Advantage | Description |
Flexible Publishing Models | Full publishing, revenue-sharing partnership, or service-only support tailored to your needs. |
Global Experience | Proven expertise across multiple app stores including Google Play, Apple App Store, Amazon Appstore, Huawei AppGallery, and more. |
Data-Driven Approach | Decisions and strategies are backed by analytics, real-time reporting, and market insights. |
Transparent Communication | Regular reporting, updates, and consultations to keep developers informed and in control. |
Long-Term Partnerships | Building sustainable relationships with studios and developers for ongoing support and growth. |
Full Game Growth Support | From monetization to user acquisition, ASO, live ops, and creative asset production—comprehensive services under one roof. |
We’re not just publishers — we are strategic partners dedicated to helping your games reach their full potential globally.
We work with developers to launch and grow their products across multiple platforms, including iOS, Android, Amazon, Huawei, and more. Our publishing support covers distribution, marketing, creative content, and performance strategies to maximize visibility and user engagement.
We design monetization frameworks tailored to each product, including in-app purchases, ad placements, hybrid models, and subscription strategies. Through partnerships with top global ad networks, we ensure consistent and scalable revenue growth.
RIFTWAVE TECH actively acquires games and intellectual properties with strong potential. Each title is carefully evaluated on the basis of marketability, retention, and monetization, and we provide developers with fair and competitive acquisition offers.
Our marketing experts develop performance-driven strategies including App Store Optimization (ASO), influencer collaborations, and data-driven ad campaigns. This ensures that products reach the right audience with optimized CPI, improved LTV, and higher retention rates.
We go beyond standard publishing by offering creative design feedback, live operations strategies, market research, and player behavior insights. Our approach is to support developers at every stage of their journey, from development to live scaling.
RIFTWAVE TECH (SMC-PRIVATE) LIMITED operates in accordance with local and international laws, intellectual property regulations, and data protection standards. All partnerships and publishing agreements are executed under fair and transparent terms.
For inquiries, partnerships, or game submissions, you can reach us at:
contact@riftwave.info
bd@riftwave.info
info@riftwave.info
You may also connect with us directly through our Contact Form [Link] available on the website.
Physical Address: 2418 Wimbledon DR Arlington, TX 76017